Watch our Earth Day 2022 campaign!

At Mum & You, we don’t take our Earth for granted.

And this Earth Day 2022, we have something super exciting to share with you.

Over the last few years, we have been keeping a close eye (and ear) on the discourse surrounding plastic pollution. In celebration of this year’s Earth Day, Mum & You are proud to share that our wipes have always been plastic-free (even before it became fashionable!). From the very beginning, Mum & You biodegradable* baby wipes were created using sustainably sourced, naturally derived viscose – a special material made from the most abundant and renewable wood fibre on Earth. Our baby wipes are plastic-free, plant-based and contain 99.4% water to ensure ultimate kindness to baby’s skin, and contain zero plastic.

Our baby wipes come in 100% recyclable packaging too, meaning you can easily recycle empty packets with soft plastics and plastic bags at your local supermarket.

With this, we are delighted to reveal that our biodegradable baby wipes disintegrate faster than an apple core. Yep, we tested it! We at Mum & You take our eco credentials very seriously, so we asked some clever scientists in lab coats to conduct a test for us to see how quickly one baby wipe disintegrates compared to an apple core in simulated landfill conditions.

The results are incredible! The test shows that Mum & You biodegradable baby wipes disintegrate in only 3 days, compared to an apple core which took 7 days in simulated landfill conditions**.

According to a statistic provided by The Marine Conservation Society, 18 wet wipes were found on average per 100m of beach at the Great British Beach Clean 2020. They state that wet wipes are one of the most common litter items found on UK beaches. Wet wipes can end up on our beaches and in the environment as they’re often mistakenly flushed down the toilet, rather than being disposed of in the bin.

Our biodegradable wipes were also featured on BBC News recently, during a news segment about politicians campaigning to ban all wipes containing plastics. Soon after, British supermarket Tesco took all plastic wipes off its shelves, with health and beauty retailer Boots following suit this week.

#InvestInOurPlanet this Earth Day and make the switch to wipes that won’t wipe out our planet.

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*Biodegradation testing in line with ASTM D5511 showed 86.6% biodegradation after 15 days of testing in simulated landfill conditions, compared to the positive reference (cellulose), this translates to 100.7% relative biodegradation. Wipes are compostable according to European Standards EN13432.

**Test method ASTM D5511.

‡ Wipes used for dirty nappies should be disposed of along with your normal household waste.

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