Missed Us at The ExCeL Baby Show? Here’s Your Mum & You Recap!
We just wrapped up an incredible weekend at the ExCeL Baby Show 2
Read more Missed Us at The ExCeL Baby Show? Here’s Your Mum & You Recap!New in
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DESIGNED BY MUMS
We're a small team of mums, (and a few dads!) who have put their baby brains together to create quality, sustainable products we want for our own children. We're not a huge corporate company with millions to spend, we're real mums who understand just how hard this parenting job can be, because we're going through it too. So everything we do always starts with one question - what will make parents lives easier?
SUSTAINABLE PRODUCTS
Everything we create always has sustainability, quality and convenience in mind. They also need to be soft and gentle. So we're kind to the planet and your baby's bum! All our wipes are biodegradable, plastic-free, suitable for home composting and come in recyclable packaging. Our super soft eco-nappies are super absorbent and made using sustainably sourced wood pulp with no dyes, perfumes or lotions next to baby's skin.
SUPPORTING MUMS
Since our launch in 2017, we have championed the power of mums. It's why our team of mums all work remotely and flexibly so their families always come first. Our community is super important to us, which is why we regularly donate essential hygiene products to families in need via national and local charities. And we're building a supportive online squad of mums who love our products, rewarding them for their valuable feedback and input into our campaigns.
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Eco baby products designed by mums
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XL wipes
They are super thick. Really impressed by thickness and size of it. We’ve used them on our holiday for quick wipe wash. My toddler absolutely loved them as well..
Spela Jeffery
09 June 2025
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I absolutely love these nappies and payday I will be buying more!
Elizabeth Walton
08 June 2025
Lovely nappies
Really great nappies and wonderful customer service
Sarah McGrath
08 June 2025
Great wipes
We don't like using anything else. They are very sensitive on our newborn baby's skin and large enough that you only need one on even the messiest nappies.
Alexandra Brady-Clark
29 May 2025
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