Introducing Nappychat

More and more research shows that chatting to your baby (even when in the womb) can have great positive effects:

  • they start communicating earlier
  • they have better social interaction
  • they have a richer vocabulary

At Mum & You we believe reading stories and chatting through playtime can make a big difference in our babies’ lives, so to help inspire you (because let’s be honest, sometimes we’re too exhausted to know what to say!) we created a playful tribe of characters that you will find on our Mum & You eco-nappies. Through them we want to help you bond with your baby at change time and beyond.

We’ve teamed up with baby communication experts (read more here) and we are developing resources for you to access soon with these 3 key objectives:


Our vivid characters on every M&Y nappychat nappy will capture baby’s attention and your imagination, inspiring your storytelling and rhymes to sing together.


Chatting and telling stories helps build baby’s vocabulary and supports a later love of books, important for their success and happiness in later life. Communicating can begin long before baby can talk, enjoy describing our playful characters and watch baby’s reaction.


Baby will soon tell you about their favourite character and want to hear all about them again and again in story form or rhyme. The chatter can continue long after nappy change time too.

Mum & You resources are available on our nappychat app and you will find: stories and rhymes & playtime ideas. Each and every one of them with suggestions of conversation starters to start talking with your baby.

Our content will be devided into age groups. Here you have a sample of stories we are working on for you:

0-9 months

New day with Ray When Ray rises high in the morning It means it’s a bright new day Wake up, get up, have your nappy changed Let’s see what we’ll learn today!
Talk about the morning routine and what you’ll do today

When the sun comes up a new day starts. What happens next? What is our morning routine? Wake up, get up, have nappy changed, get dressed, breakfast,… What is the weather like today? Will it impact our outfit choice? What will we wear? What will we have for breakfast? What will you do today? Where will you go? Will you be going somewhere new?

9-18 months

Baggy goes Bananas When he has bananas to eat They’re long and sweet and yellow And they’re his favourite treat

About bananas

What do bananas look like? What is their colour? Is it your favourite fruit? Which other animals love bananas? Where do they grow? When do you eat bananas? What other fruits are there? Which other fruits are yellow?

Over 18 months

Cold and Windy day When it is cold and windy Put on you coat, scarf and hat Beware of the cheeky twins Huff and Puff For they’ll blow them away just like – that!
Chat about cold and windy days

What do we put on when it's cold? Why do we put it on? Are that scarf and the hat soft? What colors are they? Do they have any characters? Let them practice putting on the hat, the scarf, and coat by themselves.

Meet the Nappychat characters

Silver and her friends in the sky

Jiffy and his animal friends


Jiffy the giraffe has the longest neck in the jungle and can see far far away. He never sleeps and will always be ready to chat in the middle of the night.


Louis the lion cub has a beautiful mane. He can't wait to grow up and practices hard to be a fearsome lion.

Madam Pustaka

Watching over them all is Madam Pustaka, the wise old cat. She looks after them and keeps them all safe.


Baggy the baby elephant is always hungry. He follows his trunk from snack to snack. His tummy is never full.


Fuzzbuzz the bee, who wants to be a part of everything.


Adding to the busy exciting life they lead is Olabella the little butterfly who loves to sing.


Yip the little puppy is always in trouble. She rushes from one bit of mischief to another.

Jiffy and his animal friends

Develop your baby’s language skills with Nappychat

Mum & You consulted development experts like Dr Jessica Horst, Director of the Word Lab at Sussex University to help us nail Nappychat.

It is never too early to start talking to your baby, and it doesn’t matter what you talk about either. They love your voice, they love you and they will love to listen to your stories!

The amazing National Literacy Trust inspired Mum & You Nappychat from the outset. The experts there (all called Claire!) know just a thing or few about how babies learn language. We’ve fed their insights straight into our Mum lab.