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We just wrapped up an incredible weekend at the ExCeL Baby Show 2025, and wow, what a heartwarming experience! We met so many amazing parents (and parents-to-be!), shared laughs, wiped away a few happy tears, and showcased our best-loved baby care essentials. From our eco-nappies to our viral Face the Day Stick, we had some wonderful conversations about what makes Mum & You special.
A lot of mums messaged us saying they couldn’t make it to the show, if that was you, don’t worry! We’re bringing the Baby Show experience straight to you with a recap of our most frequently asked questions. So, grab a cuppa, get comfy, and let’s dive in!
Who Are We?
At Mum & You, we’re mums ourselves, and we know exactly how much love (and chaos!) goes into raising little ones. That’s why we create baby care products that make life easier for parents while being kind to the planet. From eco-friendly nappies to plastic-free wipes, we blend innovation with sustainability so you can care for your baby with confidence.
Why Shop With Mum & You?
We believe parenting should be simple, not stressful. Our products are designed to be gentle on babies and better for the environment, all while fitting seamlessly into busy family life. Plus, we’re a brand that truly listens to parents, you inspire everything we create!
What Makes Mum & You Different?
We don’t just make baby products, we make parent-approved, planet-friendly essentials. Our nappies are super absorbent while being partially biodegradable, our wipes are completely plastic-free, and our viral Face the Day Stick? Well, let’s just say it’s a multitasking hero for the whole family!
Our Product Range
We showcased our full range at the Baby Show, and here’s what you need to know:
🌿 Eco-Nappies – Designed for comfort, dryness, and sustainability.
🧻 Plastic-Free Baby Wipes – Biodegradable, kind to baby skin, and kind to the planet.
✨ Onewipe – A single-thick, extra-large wipe that does the job in one go, because sometimes, you only get one shot!
🎍 Bamboo Wipes – Ultra-soft, extra-gentle, and made from 100% sustainable bamboo fibers.
💛 Face the Day Stick – Our viral skincare must-have, keeping little faces protected and moisturized.
FAQ Time!
Here are the top questions we answered at the show:
💡 What’s the difference between your regular wipes, bamboo wipes, and Onewipe?
- Our regular wipes are 100% plastic-free and biodegradable.
- Our bamboo wipes are also 100% plastic-free and biodegradable but are even softer and made from sustainable bamboo.
- Onewipe is again, 100% plastic-free and biodegradable, an ultra-thick, extra-large wipe that tackles messes in one go.
🍼 What are your nappies made of? Our eco-nappies are made with soft, plant-based materials and a breathable core made of chlorine-free wood pulp that keeps little bums dry while reducing landfill waste.
🌱 What makes your nappies unique? They’re designed for comfort, leak protection, and sustainability, with a wetness indicator and nappychat characters designed to encourage parents to chat to the baby during nappy changes.
📏 What nappy sizes do you offer? We’ve got you covered from newborn to toddler with sizes 2–5 in nappies and 5 & 6 in nappy pants.
🌞 What is the Face the Day Stick? It’s a protective, moisturising balm that creates a barrier against wind, cold, and pollution while keeping skin soft and happy.
☀️ Does it contain SPF? No, but it’s designed to work alongside your SPF for all-weather protection.
❄️ Can it be used in any weather? Absolutely! Whether it’s chilly winds, drizzles or hot summer days, it’s got your little one covered.
🌿 How does it help eczema? With nourishing natural ingredients like shea butter and jojoba oil, it helps soothe dry, sensitive skin, including eczema-prone skin. Hundreds of parents have sent us their little one’s before and after showing how the balm has removed eczema and redness!
👶 Are the ingredients natural? Yes! It’s packed with natural goodness, no nasties, just pure skin-loving, cruelty-free ingredients.
👶 Can newborns use it? Yes! It’s gentle enough for newborn skin.
🤱 Can I use it as a mum? Of course! It’s great for dry lips, hands, and even as a makeup primer, because mums deserve pampering too.
🏆 Has Mum & You won any awards? Yes! We are proud winners of multiple awards, including:
Dadsnet Product Awards 2021 – Silver award for parent-loved baby essentials
Ocado NPD of the Month 2025 – New Product Development of the month: Onewipe
City Kids Green Awards 2025 – Gold for Onewipe in the Best Baby/Toddler Care category
Made for Mums Awards 2020 – Gold for Regular Plastic-free Baby Wipes
Final Thoughts
The ExCeL Baby Show 2025 was such a special experience, and we’re so grateful to everyone who stopped by to chat, share stories, and discover our products. If you couldn’t make it, we hope this recap brings the Baby Show magic to you. And remember, we’re always here to answer your questions and support you on your parenting journey!
📩 Have a question? Drop us a message on Instagram @mumandyou, we’d love to hear from you! 💛
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